"We live in a digital age where the crucial question is how to build data-driven professionals to help companies make better decisions. Learning by linking gamification and working with live data is a way to teach students to think and to transfer the gained knowledge and skills in their companies or to their employees. All this is possible by MonsoonSIM".

- Prof. Dr. Violeta Cvetkoska

Congratulations to Professor. Violeta Cvetkoska for publishing "Business Analytics, First Edition," available in North Macedonia. Dr. Violeta observes students comprehend and retain far more theoretical concepts, as well as quantitative methods, techniques, and tools when they are described through practical examples.

As such, "Business Analytics" provides an excellent resource for Educators wishing to Business Analytics students through practical techniques with an emphasis on software support. This book (the first in North Macedonia of this type) reflects the reality of big data and is written with the goal of preparing business students to be future-ready and highly marketable for their professional careers as business analysts.

MonsoonSIM is honored and grateful to be featured in her book and is proud to be considered a valuable teaching tool for future business analysts. Please click here to view MonsoonSIM's featured snippet of the book.

About the Author

Violeta Cvetkoska is an Associate Professor of the courses Operational Research, and Fundamentals of Business Analytics, and Head of the EUi at Ss. Cyril and Methodius University in Skopje, Faculty of Economics – Skopje. She holds a Master’s degree in Operational Research and Quantitative Methods from the University of Belgrade, and a Ph.D. in Economics from Ss. Cyril and Methodius University in Skopje.

She excels at transferring her deep knowledge and skills to students and managers, enabling them to become data-driven professionals, helping companies obtain a competitive edge through operational research, business analytics, and artificial intelligence (AI). Her international academic career has been developed by study visits and actively participating in international conferences, symposia, and workshops at prestigious Universities in Europe, North and South America, and Asia. She is a certified MonsoonSIM trainer, using this incredible AI-driven platform that focuses on experiential learning. She has published several scientific papers in international journals and Conference Proceedings. Prof. Cvetkoska actively participates as a member of editorial boards of international journals, scientific boards of international conferences, and as a member of international societies. Her current research interests include digital transformation, the green economy, performance measurement, banking, and finance.

Preface

Today’s businesses have access to a tremendous amount of data, referred to as “big data”, which grows at a remarkable pace each day. A variety of sources can be used to gather the data, including but not limited to: company databases; surveys; social media; the internet; transactions; sensors; etc., and the data can appear in a structured format as reports, or mainly (more than 80%) unstructured as images, videos, and audio.

Companies face major difficulty in the modern data-driven business environment when it comes to combining data from different databases, cleaning it, organizing it, summarizing it, modeling it, and analyzing it in order to make better business decisions. Business analytics methods, techniques, and tools have the key role of transforming data into valuable information that can be used by managers to make better and faster decisions. If organizations have business analysts with proficient analytics skills, they may be able to exploit data as a competitive advantage. Since today’s business students will be the future drivers of the company’s success, they must be equipped with the knowledge of how to deal with data. This book (the first in North Macedonia of this type) reflects the reality of big data and is written with the goal of preparing business students to be future-ready and highly marketable for their professional careers as business analysts.

Publishing details 

Title: Business Analytics, first edition. Author: Dr. Violeta Cvetkoska. ISBN: 978-608-4767-36-7. Publisher: STOBI TREJD DOOEL